Why they chose it- Clio awards chose this because this ad catches your attention even though there is not much color. This ad helps you, it makes you be safer if you drive.
Elements-
1. Symbolism- it shows that the word child symbolizes the child. So if you see a child on a street, pull the break.
2. Body Language- no body language because there are no people
3. Camera angle- the camera angles here are great. They focus on to the main word which is most important word, "child".
4. Effects- an effect in this ad is the blur of the other words in the book except for child.
5. Lighting and color- the color in this is a little dimmed, like you are reading a real book. But it is focused on one word which is in bold.
6. Beauty and social standing- none
7. Layout and graphics- not many words in this ad, but you see the word child and the little sentence on the bottom because it is focused into the word.
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